Established in 1872, Pirelli is among the world’s leading producers of tyres and associated services. It is the only Pure Consumer Tyre Company with a distinctive positioning in High Value tyres characterized by high-tech and customization. The company’s product range consists of innovative tyres for cars, motorcycles, and bicycles, which are created to reach the highest levels of performance, safety, noise reduction and adherence to the road surface.

As a brand with a rich history spanning nearly 153 years, Pirelli is renowned globally for its product performance and quality. The brand has earned a distinguished reputation through its expertise in technologies ranging from motorsports to everyday use, embodying a combination of technical excellence, sporting spirit, brand culture, art, and sustainability. Pirelli is recognized as a symbol of outstanding technology, unique taste, and Italian craftsmanship, establishing itself as a synonym for safety and reliability.

Pirelli's technological innovation achievements can also be attributed to the company's investment in motorsports of more than 115 years. On average, Pirelli participates in more than 350 motor and motorcycle races worldwide every year, and has been the Global Tyre Partner of the Formula One World Championship ( F1 ) since 2011 and has been renewed until 2027. In addition, Pirelli also participates in GT World Challenge Asia, Sepang 12 Hours, GT Super Sprint Challenge, Shanghai 8-Hour and ZIC Motorsport etc. Pirelli has been the sole official tyre supplier of the Motul FIM superbike World Championship for most 20 years, since 2004.